Analytics

Simple, privacy-friendly analytics built for indie developers. One line of code. No cookies. No consent banner. See exactly where your visitors come from.

Why we built this

Most analytics tools are either too complex (Google Analytics) or too expensive (Mixpanel, Amplitude) for solo indie developers who just want to know one thing: where are my visitors coming from?

Zero to One's analytics answers that question with zero configuration. When you distribute your product using our generated content, the links are automatically tagged. When visitors land on your site, the dashboard shows you "45 from Reddit, 23 from Hacker News" — not cryptic UTM parameters.

What gets tracked

DataHow
Page viewsEvery page your visitors see, with the URL path
Traffic sourcesAuto-detected from UTM params and referrer headers
Device typeMobile, tablet, or desktop — derived from screen width
CountryEstimated from timezone, not IP geolocation

What does NOT get tracked

This means you do not need a cookie consent banner. The script is GDPR, CCPA, and PECR compliant out of the box.

  • No cookies or local storage
  • No personal data (no names, emails, or IP addresses)
  • No browser fingerprinting
  • No cross-site tracking
  • No third-party data sharing

How it works

  1. You install a snippet — One <script> tag on your website (~1KB, loads async)
  2. Visitors arrive — The script sends a page view event with the URL, referrer, and any UTM parameters
  3. We decode the source — utm_source=reddit becomes "Reddit". A referrer from news.ycombinator.com becomes "Hacker News"
  4. You see the dashboard — Clean, simple charts showing where people come from

The magic is in step 3. You never need to understand UTM parameters. We handle the translation automatically.

Getting started

  1. Install the tracking snippet — takes 2 minutes
  2. Visit your website to generate test data
  3. Check the Analytics dashboard to see it working

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