Welcome to Zero to One

Zero to One is a distribution command center for indie developers. You paste your product URL, and we generate tailored, platform-specific content for every channel — Reddit, Hacker News, Product Hunt, Twitter, LinkedIn, and more.

The problem

You finished building your product. Now what?

Most indie hackers spend weeks crafting their product but only hours on distribution. They post a generic link on one or two platforms and hope for the best. The result? Crickets.

Distribution is a skill. Each platform has its own culture, tone, rules, and optimal timing. Writing a great Reddit post is completely different from writing a Hacker News submission or a Product Hunt launch. Learning all of this from scratch takes weeks.

How Zero to One helps

  1. Paste your URL — We analyze your product's landing page to understand what it does, who it's for, and what makes it unique.

  2. Answer a few questions — Refine our understanding with 3-5 quick questions about your audience, goals, and preferred tone.

  3. Get a full distribution plan — AI-generated, platform-specific content for every channel, organized into phases: Research, Craft, Post, Engage, and Track.

  4. Track your results — Our built-in analytics show you exactly which channels are driving traffic, with no setup complexity.

Key features

  • Multi-channel content generation — Tailored posts for Reddit, Hacker News, Product Hunt, Twitter, LinkedIn, Indie Hackers, and more
  • Privacy-friendly analytics — One-line install, no cookies, no consent banner. See where your visitors come from.
  • Chrome extension — Context-aware assistant that auto-fills submission forms on distribution sites
  • UTM auto-tagging — Links in your generated content are automatically tagged so analytics "just work"

Getting started

The fastest way to get started is to follow the quick start guide.

If you want to add analytics tracking to your product website right away, head to the Analytics installation guide.